PARTNERSHIPS ✶ SPECIAL PROJECTS
Perfectly Imperfect
Perfectly Imperfect started as a newsletter and is now pi.fyi — a social platform built on real recommendations from real people. We run partnerships and special projects: we built the partnership program from scratch — pricing, packaging, and pipeline — created PI’s signature Guides format, and packaged multi-channel deals across newsletter, social, and events, with collaborations spanning A24, Croissant, Marshall, Nuuly, and Hinge.
A PI-curated Guide to Conspiracy Theories, presented in partnership with A24 around Ari Aster’s Eddington. Each entry breaks down the anatomy of a conspiracy — motive, method, myth — so you can spot the pattern (or the pareidolia) before the credits roll. Please spiral responsibly.
Illustrations by Angus Plunkett.
A short-form video series with Croissant — the resale app behind “buy what you love, sell what you don’t.” Produced in PI’s voice and cast from our talent network.
“Let’s be awkward, together” — a campaign with Hinge’s One More Hour initiative, built around the PI Guide to Being Awkward: candid, community-sourced advice, out-of-home, a bowling night, and a teaser film, all making the case that the cringe-worthy moments are the ones worth having.
A New York Fashion Week party with Grailed — a concert that put nettspend and fakemink on stage as the two took over downtown New York.
The Local’s Guide to Brooklyn — a printed zine with Ace Hotel, PI-curated recommendations for the borough, made for guests cover to cover.
