Parallel Play
Parallel Play is a brand strategy studio that builds cultural relevance — for breakout startups and the world’s most recognized brands alike. We take new ideas from zero to one and keep established names culturally essential, through positioning, partnerships, content, and creative strategy.
Selected Work
50T Fund
WEB ✶ STRATEGY
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Appear Here × Bode
GO-TO-MARKET ✶ PARTNERSHIPS
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Basta
CONTENT ✶ PARTNERSHIPS
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Lyft
BRAND STRATEGY
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Northstar
WEB DESIGN ✶ STRATEGY
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Perfectly Imperfect
PARTNERSHIPS ✶ SPECIAL PROJECTS
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Ruby
BRAND MARKETING
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Spencer’s Spa
PARTNERSHIPS ✶ ACTIVATIONS
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Starbucks
CULTURAL STRATEGY ✶ COLLABORATIONS
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Walmart
CULTURAL STRATEGY
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Capabilities
- Brand Strategy & PositioningPositioning, narrative, and messaging that connect with your target customer.
- Strategic PartnershipsSourcing, structuring, and closing deals that open new audiences and revenue.
- Content & Editorial FormatsRepeatable formats that grow an audience and keep it coming back.
- Activations & ExperientialIn-store, digital, and live programs that earn attention.
- Growth & AcquisitionAcquisition strategies that meet customers where they already are.
- PrototypingRapid prototyping put in front of real users to accelerate customer validation and go-to-market.