ParallelPlay
Parallel Play is a brand strategy firm that helps ideas go from zero to one—and then from one to one hundred. We specialize in building early-stage momentum and scaling cultural relevance through partnerships, positioning, and creative strategy. The name comes from how we work: running plays in parallel with AI-powered toolkits to supercharge execution.

About Barr Balamuth

I cut my teeth as the first hire at Ruby, the cult-favorite CPG company where I built the brand from its earliest days into a breakout name. I led strategic collaborations with partners across the spectrum—from high-velocity retailers like Erewhon, to local cultural anchors like Public Records, and global platforms like Cash App.

My focus is helping brands grow with cultural intelligence and operational clarity. That means identifying white space and building what doesn’t exist yet—whether it’s a partnership playbook that unlocks new audiences, a content format that turns brand affinity into community, or a customer acquisition strategy that meets users where they are and brings them into the fold.


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Social Content & Brand Partnerships

Basta is a white-label auction platform helping emerging brands unlock new revenue streams through curated drops and limited-edition releases. I built the content and sales engine that brings that promise to life—and turns curiosity into conversion.

Full-funnel content machine. From thought-leadership essays to snackable social clips, I created an always-on pipeline that positions Basta as the go-to auction partner for next-gen brands.

Client pitching. I built interactive Figma-to-web prototypes that let prospects click through their own branded auction experience—shrinking sales cycles from weeks to days.