I cut my teeth as the first hire at Ruby, the cult-favorite CPG company where I built the brand from its earliest days into a breakout name. I led strategic collaborations with partners across the spectrum—from high-velocity retailers like Erewhon, to local cultural anchors like Public Records, and global platforms like Cash App.
My focus is helping brands grow with cultural intelligence and operational clarity. That means identifying white space and building what doesn’t exist yet—whether it’s a partnership playbook that unlocks new audiences, a content format that turns brand affinity into community, or a customer acquisition strategy that meets users where they are and brings them into the fold.
My focus is helping brands grow with cultural intelligence and operational clarity. That means identifying white space and building what doesn’t exist yet—whether it’s a partnership playbook that unlocks new audiences, a content format that turns brand affinity into community, or a customer acquisition strategy that meets users where they are and brings them into the fold.
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